Catering to their wants was a
gold mine but little worked at that time.
He began to sell candy at one of the more popular resorts. Then he
began to make candy. His Salt Water Taffy became locally famous. He
learned that a good many of the wealthier people who visited the Cape
in summer played all the year around. They went to Atlantic City or to
the Florida beaches in the winter.
So Israel Tapp branched out and established salt water taffy kitchens
all up and down the coast. "I. Tapp, the Salt Water Taffy King" became
a catch-word. It was then but a step to incorporating a company and
establishing huge candy factories. I. Tapp went on by leaps and
bounds. While yet a comparatively young man he found himself a
multi-millionaire. Even a rather expensive family could not spend his
income fast enough.
He built the ornate villa at The Beaches and, like Lawford, preferred
to live there rather than elsewhere. His wife and the older girls
insisted upon having a town house in Boston and in traveling at certain
times to more or less exclusive resorts and to Europe.
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